04. january 2019

Lunar Way's 2018 recap and visions for 2019

2018 was a fantastic year for Lunar Way. We reached many of our goals and worked hard for our accomplishments. We even made a little bit of Danish history, and it is safe to say, that we have laid the groundwork for an equally ambitious 2019. We can’t wait to show you what’s in the pipeline!


It’s a new year, and Lunar Way is back at the offices - ready to pull up our sleeves and get back to business. But before we do, we’d like to take a moment and look back at our accomplishments for 2018 and our visions for 2019.

As with everything in the Lunar Way universe, it’s been a year with full speed ahead, and we've come a long way, thanks to our fantastic team, users and partners. Thank you all for of your support throughout 2018. 🙏🏼

It was a year of transformation and growth for Lunar Way. We grew in numbers – both in colleagues and in users. We grew in countries, in new features, in awards, and we grew in licenses.  

2018 was not just a year of achievements and growing, it was also a year that prepared us for taking Lunar Way to the next level, and hopefully, 2019 will be an even wilder ride. So without further ado; let us take a look at the year that has passed and the plans for the year to come.

Tripled customer base means fresh faces at the office

Every month we welcome thousands of new users. This year we broke our intake records month after month and our customer base more than tripled. We are very grateful for all the people who decided to join Lunar Way in 2018 and for all our existing users who helped us grow over the years.

We are very thankful for all of you who help spread the word of Lunar Way to friends and family, and we are already suiting up to welcome even more users in the next 12 months.

The skyrocketing user intake in both Denmark and Sweden meant that we got to greet a lot of new colleagues to the Lunar Way team. Among those, we added significant banking profile Peter Smith to our management team. We are now more than 60 people in our offices in Aarhus and Copenhagen, and more are joining us in the months to come.

Maybe you would be perfect for the team? Check out our job openings at Lunar Way Jobs.

We launched in Sweden and is coming for you - Norway  🇸🇪🇳🇴

In 2018 a big dream came true as we took our first steps towards becoming the leading fintech in the Nordic market by soft launching our app and Mastercard in Sweden in December. Since the beginning of Lunar Way it has been our ambition to be the number 1 fintech company in the Nordic Region - and now we are finally ready to start our pursuit. To all of you who have joined Lunar Way in Sweden we say - Tack för att du kom med oss. Välkommen till resan. 🚀

In 2019 we will continue to build, tune and polish the Swedish Lunar Way experience in collaboration with our users. We will also be setting our sights on Norway as our wish is to become the Nordic alternative to traditional financial services. In the long run, our ambition is to offer specific national solutions, such as accounts and payments tailored to the rules, lifestyles, and needs in each Nordic country.

2018 meant new features and products - 2019 means even more!

Launching Lunar Way Business was a huge milestone for us - both in regards to offer a helping hand to small businesses so that they can get started with a banking account. Something that should be easy and straightforward - but in reality, is a hurdle for many Danish entrepreneurs. And also, because it was a true team effort that made the product possible. 💪

In 2019 we will continue to integrate features that makes it easy for business owners to handle their finances, so they can spend their time on the important things - like developing their business. It took us a little while longer to produce and test the cards than we expected, so we were very happy when the first cards were printed during the Holidays. They are on their way to our business users and thank you for your patience.

We also launched many new features and updates, one of those was our new budget tool making our product even more tailored to suit the needs of our users and thereby elevating the Lunar Way experience. In 2019 we will be tweaking, adjusting and adding to the budget tool, making it possible for you to keep track of your budget in real time with notifications on your spendings.

Other features are also on the roadmap - but we have to wait a bit before we can spill the beans on those. 🤫

(Still) Best in class

In 2018 we won several awards. Nordic Startup Awards named us the Best Danish Fintech Startup in 2018. At Danish Digital Awards, we won bronze in the category Innovation Startups and silver in both Best Design and Best Mobile Solution. And finally, Snapchat named us Best in Class when it comes to marketing via their social media platform.

It is always great to receive a pat on the back for our work. We are grateful for the recognition, and it is our goal to continue providing award-worthy content, and world-class design and banking in 2019.

Our users seem to be just as crazy about us as we are about them. 2018 was once again a year full of praise from the people we work for here at Lunar Way – our users. Both our app and our customer service - has received some of the best reviews in their category on Trustpilot, the App Store, Google Play, and Facebook, making it possible for us to maintain our position as the best banking app in the Nordics, and we will continue to work tirelessly on creating a five ★ banking experience for you all in 2019.

Making history: New licenses = new opportunities

As the first in Denmark, we received a PISP license. We also got an AISP license. Now, we know it doesn't sound terribly sexy, but it is truly groundbreaking.

Essentially it means that we are writing history and breaking centuries of monopoly for traditional banks. ⛓

First of all, because these licenses authorize us to act as a payment institution. Second, the license also commits banks to allow companies such as Lunar Way to build new innovative financial services on top of their data and infrastructure for the benefit of the users.

In time we will be able to integrate our products and features even further with the traditional financial services, in turn making our users’ banking experience even more boundless, easy, transparent and personal.

Needless to say, big things await in the new year - and we can't wait to tell you guys what we have planned for our roadmap - further down the line. 📣

Always building for you

Even though a lot of things has changed since we first began in 2015, many remain the same. The most important is keeping our user-centric approach when developing our products and features.

You see, Lunar Way is based on the lives and needs of our users, and our motivation is to radically rethink the experience of banking and the way people perceive money and spending in general. We want to make financial management fair, transparent, understandable and most importantly: easy.

Inviting dedicated users to give us feedback, ideas and test our products has helped us gain tremendous momentum in Denmark, and it has helped us launch in Sweden as well. It is a massive part of the Lunar Way identity, and we will continue using this approach for the next part of our journey towards the moon - and beyond.

We are speeding up for 2019, and you don’t have to wait long for our first big news. We can’t disclose the whole thing yet, but it’s something that's been in the making for months, and we promise you, that it will fundamentally change the status quo of banking. IT'S PAYBACK TIME.

Follow us on LinkedInFacebookInstagramTwitter or check us out on our blog or website to keep yourself updated on what’s to come - because we promise you. It is going to be one heck of a ride! 🎢

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